Your intellectual property in business terms can often be a key component of your success and thus a valuable asset to your business. For example, a trade mark may be your most powerful marketing tool. Customers identify a certain quality and image with goods and services bearing your trade mark.
As world markets become increasingly competitive, protecting your intellectual property is essential. Intellectual property can be an invention, a trade mark, an original design or confidential information (or trade secrets).
At City Pacific Lawyers Melbourne, we can assist you to protect your intellectual property. We can advise you in the following areas:
- Trade marks
- Business names
- Restrictive covenants
- Licence agreements